SAN JUAN, PR — threshold, an impact technology company serving the for-purpose sector, and Tomato Tomate, its creative partner, have won three honors at the 2026 American Advertising Awards (ADDYs®), Miami Ad Club chapter: a Gold ADDY for Integrated Brand Identity Campaign, a Gold ADDY for Logo Design, and Best of Cross Platform, awarded to the single entry that best demonstrates creative excellence across mediums. The wins advance their work to the AAF District Competition (Florida & the Caribbean), where they have been awarded a Silver ADDY and, from there, potentially to the national American Advertising Awards, the industry's highest creative recognition.

Behind the awards is a deliberate choice to trust. threshold had spent seven years building solutions for nonprofits, healthcare foundations, and the broader for-purpose sector. What it hadn't yet done was give that work its full shape, define its purpose and mission, and express the value it has always provided but never spoken aloud. That required more than just an agency; it required trust. For threshold, trust is something the company intentionally incorporates into its partnerships with the organizations it serves and into the culture it purposefully constructs from the inside out. 

threshold and Tomato Tomate go back further than any brief. Co-founder Lina Pérez and CEO José Carlos Benítez are cousins. The trust that originated from that permeated every part of this collaboration. What started as a family bond became the foundation for one of the most intentional creative collaborations either company has ever undertaken.

“The best briefs start with trust,” said Jose Benítez, Co-founder and CCO of Tomato Tomate. “threshold came to us with a clear challenge and the trust to let us do what we do best. They opened the doors, let us in, and gave us the space to really learn the business, get close to the truth, and build something with love. We love clients and partners like this. People with ambition. People who care. People willing to go deep, challenge things, and make something better. We believe in craft, but never for craft’s sake. Every choice has to mean something. Every detail has to move the brand forward. The award is the cherry on top, and we’re proud of that. But what matters most is helping threshold move forward with more clarity, more confidence, and a brand built for their mission.”

What the collaboration produced was not a rebrand but an evolution, a visual identity, brand architecture, and strategic positioning rooted in what threshold had always been. Customers don't come to threshold asking for clarity. They come with fragmented systems, overwhelming data, and technical debt. But clarity is what they leave with every time. That clarity found its fullest expression in five words: We build solutions for good, each carrying a different dimension of threshold's mission and promise.

"In a time of rapid change, deep uncertainty, and urgent possibility, clarity isn't a luxury; it's survival. We believe the organizations that find it will lead, thrive, and endure. Having that language and form has allowed us to stand on a stronger, more confident footing. In the sector we serve, trust is everything; it is what clients seek and why they stay. When you walk in with precise, genuine language, you earn that trust more quickly. And that is what this work made possible." - Lina Pérez, Co-founder and Chief Experience Officer of threshold

For threshold, the awards are confirmation of something the company has always believed: that a technology company built to make it matter, with a brand built to prove it, belongs on every stage it reaches.

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About threshold threshold is a Puerto Rico-based impact technology company on a mission to empower humans to create a regenerative future. threshold partners with the for-purpose sector and healthcare foundations exclusively to design and build solutions for good that make progress possible, solutions that unify, automate, and connect the work behind the work. Built exclusively on Microsoft and trusted AI platforms, with the Common Data Model for Nonprofits as its design foundation, threshold's solutions have helped customers raise more than $9 billion and support tens of millions of program stakeholders.

About Tomato Tomate Tomato Tomate is an award-winning advertising and branding creative house that loves fresh perspectives. By using human insights, merging cultures, and doubling down on passion, the team grows interesting brands people actually care about. Market capabilities are global, with locations in Miami, Puerto Rico, Toronto, & Madrid, and a client roster spanning every industry for the past 27 years.