Seven years ago, threshold began with a promise: to leave things better than we found them.  

As we celebrate our seventh t.woversary, we find ourselves not just looking back but looking forward with renewed purpose. Amid this celebration, something powerful emerged: clarity.  

This clarity has informed a new chapter and a renewed sense of direction. 

Our why, to “make it matter,” is why we exist. Our just cause, aka our vision, is that why made tangible for the future: to empower humans to create a regenerative future. 

This ambition is intentional, affirmative, and inclusive, inviting anyone who shares the vision to contribute. It is meant to be in service, resilient, and able to transcend trends and ideologies. And yes, it is idealistic, an aspiration we may never fully achieve, but one worth pursuing endlessly. 

We are playing an infinite game. 

Our what, aka our mission, is simple: to build solutions for good. 

Our solutions for good are the technologies, methods, and intelligence we deliver in partnership with the for-purpose sector. They are the result of the experience we’ve been honored to earn over the past 17 years, raising over $9B and supporting tens of millions of program participants.  

humans behind the work 

threshold is not a product. It’s a practice, held by people who turn complexity into clarity and drive efficiency to scale. Those who practice humility, trust, joy, gratitude, and grit. These are the actions that bring our why to life every day. 

why now 

In a time of rapid change, deep uncertainty, and urgent possibility, clarity isn’t a luxury; it’s survival. We believe the organizations that find it will lead, thrive, and endure.  

We are proud to unveil a new logo and a digital home, not as a rebrand but as a reflection. A clearer way to see and say who we are.  

gratitude 

To each of you who continue to show up amid uncertainty and struggle: thank you. Your courage and fierce commitment enable us to create a regenerative future. You have our deepest respect and profound gratitude. 

Here’s to seven years of threshold and to the clarity that’s yet to come. We are honored to be here, sharing this moment, as we continue to make it matter together. 

Dan & Lina

Co-founders