07
color palette
Color sets the emotional and structural tone of the brand. Used with restraint and intention, the palette is informed by earth, water, air, and fire and organized into core and accent colors.
main colors
sage, smoke, slate, gunmetal
The core palette forms the foundation of the threshold brand. These colors emphasize restraint, clarity, and balance, creating a calm and dependable base across all applications. They support content, organize layouts, and establish continuity over time.
Name:
Sage
Hex:
#8C9E8B
RGB:
140, 158, 139
CMYK:
48, 28, 47, 2
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Name:
smoke
Hex:
#F4F4F4
RGB:
244, 244, 244
CMYK:
3, 2, 2, 0
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Name:
slate
Hex:
#C4C9CF
RGB:
196, 201, 207
CMYK:
23, 16, 13, 0
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Name:
gunmetal
Hex:
#2E3236
RGB:
46, 50, 54
CMYK:
74, 65, 59, 57
Copy HEX
accent colors
earth, fire, ocean, onyx
Accent colors add emphasis and contrast. Used sparingly, they draw focus and set tone without overwhelming the system. Use one accent at a time, and let the core palette do the heavy lifting. Earth adds warmth. Fire adds urgency. Ocean adds progress. Onyx adds authority.
Name:
Earth
Hex:
#D69C33
RGB:
214, 156, 51
CMYK:
16, 40, 95, 1
Copy HEX
Name:
Fire
Hex:
#B35527
RGB:
179, 85, 39
CMYK:
22, 76, 99, 11
Copy HEX
Name:
ocean
Hex:
#0F7992
RGB:
15, 121, 146
CMYK:
87, 41, 32, 5
Copy HEX
Name:
Onyx
Hex:
#111111
RGB:
17, 17, 17
CMYK:
73, 67, 66, 83
Copy HEX
color in practice
Use color to create meaning, not decoration. Every application should feel intentional.
Favor restraint. Neutrals establish structure; color introduces emphasis.
Apply one primary color per surface whenever possible. Avoid competing signals.
Use earth tones to express warmth, humanity, and purpose. Let them lead when emotion or connection matters.
Use grays to create clarity, hierarchy, and balance. They should carry most layouts.
Reserve higher-contrast or saturated colors for moments that require attention.
Maintain consistent color relationships across surfaces to build recognition over time.
download assets
threshold color swatches
Color palette, color system, main colors, accent colors, core palette, earth, water, air, fire, sage, smoke, slate, gunmetal, earth color, fire color, ocean color, onyx, brand colors, neutral colors, gray tones, primary color usage, accent color usage, color hierarchy, color balance, color restraint, color emphasis, color in practice, intentional color, brand consistency, hex values, RGB, CMYK, color specifications.
07
color palette
Color sets the emotional and structural tone of the brand. Used with restraint and intention, the palette is informed by earth, water, air, and fire and organized into core and accent colors.
main colors
sage, smoke, slate, gunmetal
The core palette forms the foundation of the threshold brand. These colors emphasize restraint, clarity, and balance, creating a calm and dependable base across all applications. They support content, organize layouts, and establish continuity over time.
Name:
Sage
Hex:
#8C9E8B
RGB:
140, 158, 139
CMYK:
48, 28, 47, 2
Copy HEX
Name:
smoke
Hex:
#F4F4F4
RGB:
244, 244, 244
CMYK:
3, 2, 2, 0
Copy HEX
Name:
slate
Hex:
#C4C9CF
RGB:
196, 201, 207
CMYK:
23, 16, 13, 0
Copy HEX
Name:
gunmetal
Hex:
#2E3236
RGB:
46, 50, 54
CMYK:
74, 65, 59, 57
Copy HEX
accent colors
earth, fire, ocean, onyx
Accent colors add emphasis and contrast. Used sparingly, they draw focus and set tone without overwhelming the system. Use one accent at a time, and let the core palette do the heavy lifting. Earth adds warmth. Fire adds urgency. Ocean adds progress. Onyx adds authority.
Name:
Earth
Hex:
#D69C33
RGB:
214, 156, 51
CMYK:
16, 40, 95, 1
Copy HEX
Name:
Fire
Hex:
#B35527
RGB:
179, 85, 39
CMYK:
22, 76, 99, 11
Copy HEX
Name:
ocean
Hex:
#0F7992
RGB:
15, 121, 146
CMYK:
87, 41, 32, 5
Copy HEX
Name:
Onyx
Hex:
#111111
RGB:
17, 17, 17
CMYK:
73, 67, 66, 83
Copy HEX
color in practice
Use color to create meaning, not decoration. Every application should feel intentional.
Favor restraint. Neutrals establish structure; color introduces emphasis.
Apply one primary color per surface whenever possible. Avoid competing signals.
Use earth tones to express warmth, humanity, and purpose. Let them lead when emotion or connection matters.
Use grays to create clarity, hierarchy, and balance. They should carry most layouts.
Reserve higher-contrast or saturated colors for moments that require attention.
Maintain consistent color relationships across surfaces to build recognition over time.
download assets
threshold color swatches
Color palette, color system, main colors, accent colors, core palette, earth, water, air, fire, sage, smoke, slate, gunmetal, earth color, fire color, ocean color, onyx, brand colors, neutral colors, gray tones, primary color usage, accent color usage, color hierarchy, color balance, color restraint, color emphasis, color in practice, intentional color, brand consistency, hex values, RGB, CMYK, color specifications.
07
color palette
Color sets the emotional and structural tone of the brand. Used with restraint and intention, the palette is informed by earth, water, air, and fire and organized into core and accent colors.
main colors
sage, smoke, slate, gunmetal
The core palette forms the foundation of the threshold brand. These colors emphasize restraint, clarity, and balance, creating a calm and dependable base across all applications. They support content, organize layouts, and establish continuity over time.
Name:
Sage
Hex:
#8C9E8B
RGB:
140, 158, 139
CMYK:
48, 28, 47, 2
Copy HEX
Name:
smoke
Hex:
#F4F4F4
RGB:
244, 244, 244
CMYK:
3, 2, 2, 0
Copy HEX
Name:
slate
Hex:
#C4C9CF
RGB:
196, 201, 207
CMYK:
23, 16, 13, 0
Copy HEX
Name:
gunmetal
Hex:
#2E3236
RGB:
46, 50, 54
CMYK:
74, 65, 59, 57
Copy HEX
accent colors
earth, fire, ocean, onyx
Accent colors add emphasis and contrast. Used sparingly, they draw focus and set tone without overwhelming the system. Use one accent at a time, and let the core palette do the heavy lifting. Earth adds warmth. Fire adds urgency. Ocean adds progress. Onyx adds authority.
Name:
Earth
Hex:
#D69C33
RGB:
214, 156, 51
CMYK:
16, 40, 95, 1
Copy HEX
Name:
Fire
Hex:
#B35527
RGB:
179, 85, 39
CMYK:
22, 76, 99, 11
Copy HEX
Name:
ocean
Hex:
#0F7992
RGB:
15, 121, 146
CMYK:
87, 41, 32, 5
Copy HEX
Name:
Onyx
Hex:
#111111
RGB:
17, 17, 17
CMYK:
73, 67, 66, 83
Copy HEX
color in practice
Use color to create meaning, not decoration. Every application should feel intentional.
Favor restraint. Neutrals establish structure; color introduces emphasis.
Apply one primary color per surface whenever possible. Avoid competing signals.
Use earth tones to express warmth, humanity, and purpose. Let them lead when emotion or connection matters.
Use grays to create clarity, hierarchy, and balance. They should carry most layouts.
Reserve higher-contrast or saturated colors for moments that require attention.
Maintain consistent color relationships across surfaces to build recognition over time.
download assets
Color palette, color system, main colors, accent colors, core palette, earth, water, air, fire, sage, smoke, slate, gunmetal, earth color, fire color, ocean color, onyx, brand colors, neutral colors, gray tones, primary color usage, accent color usage, color hierarchy, color balance, color restraint, color emphasis, color in practice, intentional color, brand consistency, hex values, RGB, CMYK, color specifications.