06

typography

Typography is one of the primary ways our voice takes shape. It brings structure, tone, and rhythm to the brand, ensuring ideas are communicated with clarity, intention, and consistency across every touchpoint.

typeface

Aptos was selected for its balance of precision and warmth. Its clean forms and contemporary character support clear communication while remaining approachable and human. Used in Regular and Semibold weights, it provides flexibility while maintaining a cohesive and confident presence.

weights & styles

To maintain coherence and clarity, we take a restrained approach to font weights and styles. Within the Aptos family, Regular and Semibold are used intentionally to create hierarchy and emphasis while preserving a consistent and focused typographic voice.

Headlines - Aptos Semibold

we believe in a world where humans are empowered to create a regenerative future

Subhead - Aptos Semibold

We partner with the for-purpose sector to design and build solutions that make progress possible by unifying, automating and connecting the work behind the work.

Body text - Aptos Regular

Today, we choose to exclusively build on Microsoft and OpenAI platforms with the Common Data Model for Nonprofits as our design foundation. Over the years, our solutions have helped our customers raise more than $9B and support tens of millions of program stakeholders.

typeface settings

Explore the nuances of kerning, tracking, and leading. Discover how adjusting these settings can enhance readability and visual appeal in your typography.

use case

weight

size

tracking

leading

Display / Hero

Semibold

64–96 px

-2%

110%

Section Headline

Semibold

32–48 px

-2%

110%

Subhead

Semibold

18–24 px

-2%

110%

Body Copy

Regular

14–16 px

0%

120%

Caption / Meta

Regular

12–13 px

+2%

135%

Typography lives across screens and print, but the intent stays the same. This chart translates our core Aptos settings across tools and formats, preserving rhythm, density, and tone. Use it as a quick reference to keep type feeling consistent, regardless of medium.

use case

screen (px)

print (pt)

tracking

leading

Display / Hero

64–96

48–72

−2% / −20

110% / ×1.10

Section Headline

32–48

24–36

−2% / −20

110% / ×1.10

Subhead

18–24

14–18

−2% / −20

110% / ×1.10

Body Copy

14–16

10–12

0% / 0

120% / ×1.20

Caption / Meta

12–13

9–10

+2% / +20

135% / ×1.35

type in practice

  • Use scale to establish hierarchy before introducing changes in weight.

  • Limit the number of weights used on a page to maintain clarity and focus.

  • Keep headlines concise. When space is limited, adjust tracking before increasing weight.

  • Prioritize readability in long-form text. If copy feels dense, increase leading rather than reducing size.

  • Maintain consistent spacing relationships across similar text types.

  • Avoid decorative use of typography. Every variation should serve meaning or structure.

  • When in doubt, choose simplicity. Consistency builds trust over time.

download assets

threshold typefaces

typography, Aptos, typeface, Regular, Semibold, type hierarchy, display hero, section headline, subhead, body copy, caption meta, tracking, leading, kerning, line height, letter spacing, screen settings, print settings, typography guidelines, readability, consistency

06

typography

Typography is one of the primary ways our voice takes shape. It brings structure, tone, and rhythm to the brand, ensuring ideas are communicated with clarity, intention, and consistency across every touchpoint.

typeface

Aptos was selected for its balance of precision and warmth. Its clean forms and contemporary character support clear communication while remaining approachable and human. Used in Regular and Semibold weights, it provides flexibility while maintaining a cohesive and confident presence.

weights & styles

To maintain coherence and clarity, we take a restrained approach to font weights and styles. Within the Aptos family, Regular and Semibold are used intentionally to create hierarchy and emphasis while preserving a consistent and focused typographic voice.

Headlines - Aptos Semibold

we believe in a world where humans are empowered to create a regenerative future

Subhead - Aptos Semibold

We partner with the for-purpose sector to design and build solutions that make progress possible by unifying, automating and connecting the work behind the work.

Body text - Aptos Regular

Today, we choose to exclusively build on Microsoft and OpenAI platforms with the Common Data Model for Nonprofits as our design foundation. Over the years, our solutions have helped our customers raise more than $9B and support tens of millions of program stakeholders.

typeface settings

Explore the nuances of kerning, tracking, and leading. Discover how adjusting these settings can enhance readability and visual appeal in your typography.

use case

weight

size

tracking

leading

Display / Hero

Semibold

64–96 px

-2%

110%

Section Headline

Semibold

32–48 px

-2%

110%

Subhead

Semibold

18–24 px

-2%

110%

Body Copy

Regular

14–16 px

0%

120%

Caption / Meta

Regular

12–13 px

+2%

135%

Typography lives across screens and print, but the intent stays the same. This chart translates our core Aptos settings across tools and formats, preserving rhythm, density, and tone. Use it as a quick reference to keep type feeling consistent, regardless of medium.

use case

screen (px)

print (pt)

tracking

leading

Display / Hero

64–96

48–72

−2% / −20

110% / ×1.10

Section Headline

32–48

24–36

−2% / −20

110% / ×1.10

Subhead

18–24

14–18

−2% / −20

110% / ×1.10

Body Copy

14–16

10–12

0% / 0

120% / ×1.20

Caption / Meta

12–13

9–10

+2% / +20

135% / ×1.35

type in practice

  • Use scale to establish hierarchy before introducing changes in weight.

  • Limit the number of weights used on a page to maintain clarity and focus.

  • Keep headlines concise. When space is limited, adjust tracking before increasing weight.

  • Prioritize readability in long-form text. If copy feels dense, increase leading rather than reducing size.

  • Maintain consistent spacing relationships across similar text types.

  • Avoid decorative use of typography. Every variation should serve meaning or structure.

  • When in doubt, choose simplicity. Consistency builds trust over time.

download assets

threshold typefaces

typography, Aptos, typeface, Regular, Semibold, type hierarchy, display hero, section headline, subhead, body copy, caption meta, tracking, leading, kerning, line height, letter spacing, screen settings, print settings, typography guidelines, readability, consistency

06

typography

Typography is one of the primary ways our voice takes shape. It brings structure, tone, and rhythm to the brand, ensuring ideas are communicated with clarity, intention, and consistency across every touchpoint.

typeface

Aptos was selected for its balance of precision and warmth. Its clean forms and contemporary character support clear communication while remaining approachable and human. Used in Regular and Semibold weights, it provides flexibility while maintaining a cohesive and confident presence.

weights & styles

To maintain coherence and clarity, we take a restrained approach to font weights and styles. Within the Aptos family, Regular and Semibold are used intentionally to create hierarchy and emphasis while preserving a consistent and focused typographic voice.

Headlines - Aptos Semibold

we believe in a world where humans are empowered to create a regenerative future

we believe in a world where humans are empowered to create a regenerative future

Subhead - Aptos Semibold

We partner with the for-purpose sector to design and build solutions that make progress possible by unifying, automating and connecting the work behind the work.

We partner with the for-purpose sector to design and build solutions that make progress possible by unifying, automating and connecting the work behind the work.

Body text - Aptos Regular

Today, we choose to exclusively build on Microsoft and OpenAI platforms with the Common Data Model for Nonprofits as our design foundation. Over the years, our solutions have helped our customers raise more than $9B and support tens of millions of program stakeholders.

typeface settings

Explore the nuances of kerning, tracking, and leading. Discover how adjusting these settings can enhance readability and visual appeal in your typography.

use case

weight

size

tracking

leading

Display / Hero

Semibold

64–96 px

-2%

110%

Section Headline

Semibold

32–48 px

-2%

110%

Subhead

Semibold

18–24 px

-2%

110%

Body Copy

Regular

14–16 px

0%

120%

Caption / Meta

Regular

12–13 px

+2%

135%

Typography lives across screens and print, but the intent stays the same. This chart translates our core Aptos settings across tools and formats, preserving rhythm, density, and tone. Use it as a quick reference to keep type feeling consistent, regardless of medium.

use case

screen (px)

print (pt)

tracking

leading

Display / Hero

64–96

48–72

−2% / −20

110% / ×1.10

Section Headline

32–48

24–36

−2% / −20

110% / ×1.10

Subhead

18–24

14–18

−2% / −20

110% / ×1.10

Body Copy

14–16

10–12

0% / 0

120% / ×1.20

Caption / Meta

12–13

9–10

+2% / +20

135% / ×1.35

type in practice

  • Use scale to establish hierarchy before introducing changes in weight.

  • Limit the number of weights used on a page to maintain clarity and focus.

  • Keep headlines concise. When space is limited, adjust tracking before increasing weight.

  • Prioritize readability in long-form text. If copy feels dense, increase leading rather than reducing size.

  • Maintain consistent spacing relationships across similar text types.

  • Avoid decorative use of typography. Every variation should serve meaning or structure.

  • When in doubt, choose simplicity. Consistency builds trust over time.

download assets

threshold typefaces

threshold typefaces

typography, Aptos, typeface, Regular, Semibold, type hierarchy, display hero, section headline, subhead, body copy, caption meta, tracking, leading, kerning, line height, letter spacing, screen settings, print settings, typography guidelines, readability, consistency